ellie’s Home Store is the one-stop shop of healthy, sustainable, recycled and environmentally preferred products for the family and around the home. From recycled carpet and low-VOC paint to organic pillows and non-toxic cleaning supplies, this department store is unlike the rest. 

 

Mission: To make living an environmentally sustainable life easier by offering accessible natural and healthy products for people and their homes.  

 

Vision: Thinking bigger than Boulder, Colo. ellie’s has future plans to spread into multiple regions. 

 

Unique concept:  ellie’s is the first green department store supported by an industry pioneer - 18 year old Eco-Products.  In 1996 Eco-Products expanded to include a building division offering green office and household products.  They rebranded to ellie’s Dec 2007. Shoppers will quickly learn that this store is different. 

 

Store Details:

Address: 2525 Arapahoe

Phone:  (303) 952-1004

Square footage: 9,700 square feet

Shop on line at http://elliesecohomestore.com  

 

ellie’s is committed to "Environmentally Preferable" products and services: those that have a lesser or reduced effect on human health and the environment when compared with competing products or services that serve the same purpose. This comparison applies to raw materials, manufacturing, packaging, distribution, use, reuse, operation, maintenance, and disposal. 

 

ellie’s standards for “environmentally preferable” products include:

• Rapidly Renewable Products
• Sustainably Harvested Materials
• Resource Efficient Manufacturing Processes
• Reused or Salvaged materials
• Recycled Content
• Products that Avoid Toxic Emissions
• Products that Reduce Pollution or Waste from Operations
• Products that Reduce Storm Water pollution
• Products that Remove Indoor Air Pollutants
• Products that Warn Occupants of Health Hazards in the Building
• Durability & Low Maintenance Requirements
• Fixtures & Equipment that Conserve Water
• Products that Reduce Heating and Cooling Loads
• Equipment that Conserves Energy
• Renewable Energy Equipment & Technology

  

Answering trend: Its official, consumers are regularly looking for products that create a smaller ‘footprint’ and do not pose any health threats by chemical exposure.  These statistics show increased interest:

 

Spending habits are on the rise:

• Natural and green house ware product sales increased by 32.4% last year reaching $365 million
• Organic house ware products grew 67.3% last year to $17 million in sales
• Sales of natural Household cleaners and supplies increased 18.8% from 2006 to 2007 to $73 million
  • (Source: Natural Foods Merchandiser’s 2007 Market Overview)

 

Building greener is growing:

• The green building products market is projected to be worth $30-$40 billion annually by 2010
  • (Source: Green Building Alliance)