FTC Cracks Down on Greenwashing
Posted by Eco-Products on Nov 13th 2013
We take our environmental claims pretty seriously, and with good reason. Not only are we against greenwashing and being deceitful to consumers, but the kind of claims we make on our products, packaging and marketing materials are actually regulated by the Federal Trade Commission. Recently, the FTC started cracking down on companies making unsubstantiated environmental claims.
Read the FTC’s Press Release on their Website
Curious to know more about the FTC’s rules on labeling environmental products? Here are some additional resources:
- The FTC’s Green Guides
- “Environmental Claims – Summary of Green Guides,” a four-page summary of the changes in the Guides
- “The Green Guides,” a video explaining highlights of the changes